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Yahoo new logo unveils officially, redesigned after 18 years

Since the foundation of Yahoo 18 years ago, the company has recently redesigned its logo and unveils Yahoo new logo officially. The new logo unveiled late Wednesday and made live globally on all Yahoo properties.

The redesign of Yahoo’s logo work was started since the Google executive Marissa Mayer was hired as Yahoo’s CEO. Marissa Mayer has tried to recreate Yahoo with a fresh look and feel to gain traffic and public interest. It’s an effort to re-invent Yahoo’s to bring back its fame and glory. Yahoo previously held 30 days of the change campaign where everyday for that month, a new logo was posted. However, after kicking off 30 days of change, it has finally decided Yahoo new logo.

Yahoo new logo

The new logo preserve some of the old logo features like purple color & iconic exclamation point as shown in the new logo.

According to Yahoo CEO Marissa Mayer, the new logo doesn’t have any straight line because “straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.” She also describes in her Tumblr post about the process followed during the development of Yahoo’s new logo.

What do you think about Yahoo new logo? Did you like the new logo?

About Kroshan

Roshan Karkera a.k.a. k.roshan. Blogger by passion and software engineer by profession. He believes in sharing knowledge, which made him to start his own blog. He is very much keen & passionate about new technology & Science. If you'd like to connect with him, follow at Google plus or Twitter.