At times when people only believed in shopping through retails outlets and shops, now has a changed perspective toward shopping. Due to change in technology, people are now more excited buying online then traditionally retail outlets or shops. As per survey, over last few years, there’s been a change in trend of buying and consumer spending. People seem to be reluctant to buy from stores and often decide to buy through the internet. However, as a result companies are now able to see good sales turnover from their website itself.
Why Ecommerce Website?
Today eCommerce is a booming business when it comes to buying and selling goods and services on the internet. Apparently, customers are more keen in shopping only after doing some research or reading reviews on the internet. Today customer wants the shopping process to be quick, simple and easy and where in companies want an increase in sales and stats. However, Over the last few years, internet has grown so much that companies are now confident enough to reach its customer from all over the world by just using its eCommerce site.
For many big brands or companies, eCommerce sites are considerably making good profit compared to traditional stores. One of the main reasons behind this is the cost of setting up business. The cost of setting up an eCommerce site is much lesser compared to single store setup cost, which would be only located in one particular area. Nowadays, consumer makes their decision only after doing the research on the product online and then heads to local stores. However, many consumer end up buying directly from online from an eCommerce website.
There are many factors due to which, eCommerce websites are always successful compared to traditional stores.
Ecommerce websites are secure:
Earlier People were hesitant to buy anything from online considering the risk of getting hacked or credit card fraud & forgery problem. However, due to the number of security at a different end has made it safe and secure for online transaction. Today all eCommerce sites provide a true SSL encrypted connection protecting from hackers and intruders which makes eCommerce website a safe and secure for online transaction.
eCommerce website is considered as low cost setup, since the cost of setup is only the server and domain setup. However, when it comes to local store setup, the cost is much higher and costlier than the eCommerce website. The store also focuses a particular area where in the eCommerce site can target almost any part of the regions or countries.
In the end, it’s all the sales figure, which brings out the result. As per the survey, almost 60% of user intent to buy online rather than buying from traditional local stores. Due to availability of the larger number of brand on the same product makes it difficult for the buyer to make decision, as a result, buyer often does research and price comparison online before buying. And due to many attractive prices on advertisement online, make buyers to buy itself from the eCommerce site rater than visiting local stores.
Which is the best Ecommerce Software
While building an ecommerce website, it is very important to have a good eCommerce site functioning well without any issue. Because a bad eCommerce site might end up losing your reputation and your customer. A Professionally created or well designed eCommerce site can help you to target your audience to shop in an easy and convenient way.
eCommerce software is basically a complete package to manage and build the eCommerce site without any professional personnel. There are many eCommerce software available on internet. However, one of the most popular eCommerce software used by many businesses is shopify. Shopify.com is a complete eCommerce software package which offers many eCommerce features. Building your online stores is very easy and all in just few click where in you can set up eCommerce website template, list your product, accept orders and process payment. Some of the features of shopify eCommerce softwares are:
- Adding Product and managing inventory
- CMS (Content management system) Support
- Customer Order & Payment management
- Staff management
- Customer relationship management
- Report Generation
Clearly, eCommerce is one of the best ways to grow & target its business to wider audience. And choosing right eCommerce software is the key toward success.